The campaign is aimed at:
- Kindergarten children (4th age group)
- Students from 1st to 4th grade in the first stage of the campaign
- Students in junior high school classes in the subsequent stages of the campaign
- Teachers who lead the classes
- Directors and managers of educational institutions


To make the rules easier to remember, the campaign has its own characters — Tokcho and Flash, who are part of all the materials and make learning an interesting and engaging process.
They help children:
- Recognize dangerous situations
- to think and discuss
- to make a safe choice





