Safety Campaign

“Turn on the mind, turn off the danger!”

Campaign for the safe use of electricity at home and outside
Илюстрация с два жълти мълнии с лица, един с черна шапка и папийонка, друг с розова панделка, и текст на български „Включи ума, изключи опасността!“
White building facade with windows and a blue and black Energo-Pro logo sign mounted near the roof.
About the campaign

Electricity is an integral part of our daily lives, but for children it often remains “invisible” and difficult to understand. That is why its safe use must be explained early, in an accessible and understandable language.With the campaign “Turn on the mind, turn off the danger!” ENERGO-PRO draws attention to prevention and building right habits at an early age. The approach is educational and playful, without creating fear, but with a focus on conscious and responsible behavior. The campaign has a national scope and is implemented with the information support of the Ministry of Education and Science and in partnership with educational institutions.

Who is it intended for?

The campaign is aimed at:

  • Kindergarten children (4th age group)
  • Students from 1st to 4th grade in the first stage of the campaign
  • Students in junior high school classes in the subsequent stages of the campaign
  • Teachers who lead the classes
  • Directors and managers of educational institutions
Дете държи стиснати длани с илюстрация на светеща крушка над тях.
Две жълти костюми на светкавици с усмихнати лица, черна шапка и папионка на едната, червен панделка на другата, държащи се за ръце.
The heroes of the campaign — Tokcho and Lightning

To make the rules easier to remember, the campaign has its own characters — Tokcho and Flash, who are part of all the materials and make learning an interesting and engaging process.

They help children:

  • Recognize dangerous situations
  • to think and discuss
  • to make a safe choice